Find out what's happening at the Positive Place for Kids. >
pennies from heaven
Tuesday, July 19, 2011
Boys & Girls Club of Alachua County invites supporters to donate ‘pennies from heaven’ at jcpenney
Campaign Seeks Donations of Change to Benefit Alachua County Youth
Gainesville, FL (7/18/2011)–To support afterschool programs across the country, jcpenney launched a nationwide philanthropic campaign that invites customers to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to a local afterschool organization. The Boys & Girls Club of Alachua County is one of 1,100 afterschool organizations matched with a local jcpenney store that will benefit from the proceeds raised during the pennies from heaven campaign. As the leading corporate advocate for the afterschool issue, jcpenney is leveraging a cause marketing campaign to bolster national support through broadcast, print and online advertising as well as an engaging digital experience on jcp.com/pennies. The first pennies from heaven event will kick off July 31 through Aug. 27.
“With budget cuts in education, there’s never been a more important time to support afterschool programs as a valuable community resource that helps to bridge the education gap,” said Keith Blanchard, President and Chief Professional Officer. “As customers shop for the Back-to-School season, we hope they will keep our mission in mind so that the social and academic learning opportunities we provide after school will continue to be available to Gainesville’s students.”
National research shows that one out of four students in the U.S. is on their own between the hours of 3 p.m. and 6 p.m. each day.* The afterschool program offered at the Boys & Girls Club of Alachua County serves more than 4,000 students each year by involving them in programs that help kids develop social skills, provide opportunities to be physically active and achieve academic success in school.
“For more than a decade, jcpenney has been deeply committed to helping kids spread their wings by making it possible for more students to participate in life-enriching afterschool programs,” said Scott Boyer, store manager for jcpenney. “When we leverage the power of a penny to create opportunities for learning, we can make a positive difference in the lives of our future leaders.”
For more information related to the pennies from heaven initiative, visit jcp.com/pennies.
Since 1949, the Boys & Girls Club of Alachua County has provided positive educational, recreational, leadership, and sports programming for youth via quality after-school programs, a summer camp, and additional afternoon programming during the summer for all members. These programs and services are designed to build character and strengthen life skills, resulting in a healthy and safer community. Our Clubs are staffed by paid, highly trained youth development professionals. Through a system of informal guidance, Club staff form strong bonds with young people and help them make smart choices in life. For many Club members, Club staff members are the most influential positive adult role models in their lives. The Club’s programs foster a sense of belonging, and competence that builds self-confidence and self-esteem.
Following guidance from the Boys & Girls Club Movement, the Club implements programs in five core areas: The Arts; and Sports, Fitness and Recreation; Character and Leadership Development; Health and Life Skills; and Education and Career Development.
About jcpenney’s commitment to afterschool
As the leading corporate advocate for the afterschool issue, jcpenney partners with leading afterschool organizations to make life-enriching afterschool programs accessible for working families. Through its legacy of supporting youth and charitable organizations such as the Boys & Girls Clubs of America, the Y, National 4-H, United Wayand FIRSTâRobotics, jcpenney formalized its commitment to the afterschool cause by establishing the jcpenney afterschool fund, a 501(c)(3) non-profit organization. Since its inception, more than $100 million has been distributed to afterschool programs across every jcpenney community thereby making it possible for more kids to spread their wings.For more information, visitwww.jcp.com/pennies.
* Data from Afterschool Alliance 2009 report America After 3PM.
For further information contact:
Boys & Girls Club of Alachua County
Keith Blanchard, 352-316-1780, keith@myboysandgirlsclub.com
jcpenney
Daphne Avila, 972-431-3400, jcpcorpcomm@jcpenney.com
Boys & Girls Club of Alachua County invites supporters to donate ‘pennies from heaven’ at jcpenney
Campaign Seeks Donations of Change to Benefit Alachua County Youth
Gainesville, FL (7/18/2011)–To support afterschool programs across the country, jcpenney launched a nationwide philanthropic campaign that invites customers to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to a local afterschool organization. The Boys & Girls Club of Alachua County is one of 1,100 afterschool organizations matched with a local jcpenney store that will benefit from the proceeds raised during the pennies from heaven campaign. As the leading corporate advocate for the afterschool issue, jcpenney is leveraging a cause marketing campaign to bolster national support through broadcast, print and online advertising as well as an engaging digital experience on jcp.com/pennies. The first pennies from heaven event will kick off July 31 through Aug. 27.
“With budget cuts in education, there’s never been a more important time to support afterschool programs as a valuable community resource that helps to bridge the education gap,” said Keith Blanchard, President and Chief Professional Officer. “As customers shop for the Back-to-School season, we hope they will keep our mission in mind so that the social and academic learning opportunities we provide after school will continue to be available to Gainesville’s students.”
National research shows that one out of four students in the U.S. is on their own between the hours of 3 p.m. and 6 p.m. each day.* The afterschool program offered at the Boys & Girls Club of Alachua County serves more than 4,000 students each year by involving them in programs that help kids develop social skills, provide opportunities to be physically active and achieve academic success in school.
“For more than a decade, jcpenney has been deeply committed to helping kids spread their wings by making it possible for more students to participate in life-enriching afterschool programs,” said Scott Boyer, store manager for jcpenney. “When we leverage the power of a penny to create opportunities for learning, we can make a positive difference in the lives of our future leaders.”
For more information related to the pennies from heaven initiative, visit jcp.com/pennies.
Since 1949, the Boys & Girls Club of Alachua County has provided positive educational, recreational, leadership, and sports programming for youth via quality after-school programs, a summer camp, and additional afternoon programming during the summer for all members. These programs and services are designed to build character and strengthen life skills, resulting in a healthy and safer community. Our Clubs are staffed by paid, highly trained youth development professionals. Through a system of informal guidance, Club staff form strong bonds with young people and help them make smart choices in life. For many Club members, Club staff members are the most influential positive adult role models in their lives. The Club’s programs foster a sense of belonging, and competence that builds self-confidence and self-esteem.
Following guidance from the Boys & Girls Club Movement, the Club implements programs in five core areas: The Arts; and Sports, Fitness and Recreation; Character and Leadership Development; Health and Life Skills; and Education and Career Development.
About jcpenney’s commitment to afterschool
As the leading corporate advocate for the afterschool issue, jcpenney partners with leading afterschool organizations to make life-enriching afterschool programs accessible for working families. Through its legacy of supporting youth and charitable organizations such as the Boys & Girls Clubs of America, the Y, National 4-H, United Wayand FIRSTâRobotics, jcpenney formalized its commitment to the afterschool cause by establishing the jcpenney afterschool fund, a 501(c)(3) non-profit organization. Since its inception, more than $100 million has been distributed to afterschool programs across every jcpenney community thereby making it possible for more kids to spread their wings.For more information, visitwww.jcp.com/pennies.
* Data from Afterschool Alliance 2009 report America After 3PM.
For further information contact:
Boys & Girls Club of Alachua County
Keith Blanchard, 352-316-1780, keith@myboysandgirlsclub.com
jcpenney
Daphne Avila, 972-431-3400, jcpcorpcomm@jcpenney.com
